Author: charen smith
Custom brochure printing is like any kind of printed document. There are certain design elements and conventions that you should adhere to for a proper and effective brochure printing design. Though most of these rules are just basic and rudimentary art and design concepts, they are always important as a foundation for your own layout even if you plan on breaking all the design rules. These fundamental concepts for custom brochure printing keeps your design down to earth and manageable, avoiding any kind of design mistakes that can crop up. To help you to learn these design concepts, below are quick guides on four of the major things you must know.
Have invisible margins – First, do not forget to have invisible margins. Especially in brochure printing where there are many types of folds, having invisible margins keep your custom brochure designs well into their proper positions. Without these invisible margins, some of your design elements might get caught into a fold or get too close to the edge of the paper. If these things ever happen to your custom brochure design, more likely than not people will think your brochure is ugly. Unrealized brochure margins can quickly make your brochures look unprofessional decreasing any kind of success that you may experience with your brochure. So always keep those margins up.
Proper design ratio – Next, never forget to adopt the proper design ratio for your brochures. This proper design ration is called “the rule of thirds”. This fundamental principle in art basically involves dividing your creative space into three distinct parts. Vertically you will have the top, center and bottom, while horizontally you will have left, center and right. To use the design ratio properly, you will want all your crucial brochure elements within the area between the top center and the left center. This is where most of people focus their attention. The concept has a subtle effect, but it has a deep impact on the overall appearance of your brochure and its panels.
Appropriate text and background colors – Also, you will need to manage your text and backgrounds appropriately. One of the worst things that can happen in your design is for your text and background to clash. Ideally you will want to have a light colored background with dark colored text. This contrast makes it easy for people's eyes to read. There is some success in inversing the colors so that the lighter part is the text and you have a dark background but this must be done with greater care of color choices.
Aesthetics and functionality – Finally, you have to achieve a good balance between aesthetics and functionality. Some designers may get carried away and create very detailed and outlandish designs which makes the brochure beautiful but useless as a information medium. While other designers can become to cold and functional leading to a boring brochure. You have to achieve a balance of these things by setting aside equal parts of design elements and text information. This preserves the very purpose of your brochures making it an effective medium.
So those are the design concepts that you need to know for custom brochure printing. Use them all the time and you will never go wrong with your layout.
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